The More London Festival is an annual event that takes place from June through to September. It’s held in an outdoor sunken amphitheatre called ‘the Scoop’ next to London City Hall. The programme is made up of fringe, music, theatre and film and all events are free. Aware that the event is on private land, all unapproved flyers, posters or any promotional material don’t last long without being torn down. I decided to create a campaign that poked fun of this rigid policy while also brightening up what is usually quite a dark grey area.
More London Festival 2012